If you have made the decision to develop your website design to start making your company money, then after developing your marketing strategy, you will need to implement a business marketing plan.

Marketing plans will reemphasise your business objectives, your target segments and will involve using keyword marketing techniques to establish phrases and strategies to funnel your customers down carefully developed sales channels. Even minor adjustments to your web copy can have a significant effect on your websites ability to generate cash for your business.

The devil is in the detail and unless you are a marketing planning expert you could waste a lot of money. A typical example of this is the phrase web design.
If we use the key word phrase website design over web design, then our target market of search engine enquiries reduces by 66%.

If you are tired of an underperforming website and want it to start generating cash for your business, please call Stratique Marketing And Design on 0845 226 3095 for a free consultation on how to develop your internet marketing plan.

Alternatively if you are interested in developing your Internet Marketing Plan for your business in Tamworth, Lichfield, Sutton Coldfield, Birmingham, or the Midlands, then you may wish to fill in the free quotation form on the right. Add the words marketing plan in the enquiry box.

Web Design: Is it user friendly, well laid out, easy to navigate and regularly updated? (Search engines like this!)

Competitor Website Analysis Report: Would you like to know what keywords they using, what their Google ranking is, what PPC ads they are running and what websites are linking to them?

Search Engine Optimisation: Have your keywords been thoroughly researched, do you know what terms people are searching for on Google and is your website copy and coding well optimised?
Have you had an independent website audit by an SEO expert?

Website Copywriting: Web based copywriting has to balance keyword density with persuasive benefit rich copywriting
Permission Based Marketing: This is how you start to converse with visitors and methodically build a relationship with them.
Sales Conversion Strategies: Including up-selling and cross-selling.

Email Marketing: Low cost and very effective and can be automated.

Pay Per Click Advertising: Have you a PPC campaign and does it tie in with your keyword marketing, and is it tested?

Micro Web Sites and Landing Pages: Are you ring fencing and dominating less competitive keywords?

Domain Name Strategies: Search engines like relevant domain names.

Blogs and Social Networking: Websites like relevant good quality inbound links.

Linking Strategies: Inbound links from reputable popular sites.

Other Factors to Consider in Your Internet Marketing Plan
Internet directories

Search Engine Submissions
Site Maps
Viral Marketing Campaigns
You Tube
Twitter
Internet PR
RSS Feeds

Have you considered an independent SEO website audit? Call 0845 226 3095 for more details.

Stratique Marketing and Design is a Midlands based marketing agency with a wealth of experience in Internet Marketing Planning.

If you need help on developing your Internet marketing plan, call Stratique Marketing and Web Design on 0845 226 3095 for more information.