Your Marketing mix defines your products and services, your market positioning, where and how they are sold and your promotional activities. If monitored and managed correctly you can use the marketing mix model extremely effectively for business growth: Some activities to consider when managing your marketing mix are outlined below:

Managing the 4 P’s of the Marketing Mix
Product: Marketing Mix Management
Product and service management activities should include new product development, product range deletions, product branding, packaging and product bundles.

Price: Marketing Mix Management
Pareto analysis, pricing and positioning, gross margin analysis, cost down profit up strategies, and price increase testing.

Place: Marketing Mix Management
Where your products and services are sold, sales channels, internet consideration, secondary brand considerations, white label versions and joint ventures, distribution strategies, direct to end user sales strategies.

Promotion: Marketing Mix Management
Promotional plans for the year could include special offers, value added packages, referral systems, sales promotions, brand promotion, promotional products for brand awareness, seasonal promotions, sales incentives strategies.

The 7 Ps of the marketing mix. In addition to Product, Price Place and Promotion, add the softer P’s of People; development and customer relationship management , Processes; Sales and marketing communications process improvements, customer service process improvements, and Performance; Sales performance, customer service performance profitability performance, customer loyalty performance.

If you need help on developing your Marketing Mix, call Stratique Marketing and Design on 0845 226 3095 for more information

Stratique Marketing and Design is a West Midlands based marketing agency: Marketing Mix…. More on what we do.