Do you have a marketing strategy? Have you made a strategic choice on how to stand apart from your competitors? Your marketing strategy decision is absolutely vital. You need to develop your unique selling proposition (known as a USP) and develop your marketing strategy around it. Your marketing strategy affects everything from your logo and brand identity design, your tagline right through to how you answer the telephone.

There are many forms of marketing strategy such as best in class, lowest cost, best service, widest product range, most friendly, most desirable etc. The choices you make at the marketing strategy stage will have a major effect throughout your business and your marketing mix, including supply chain decisions, customer service, and product range choice.

If you need help on developing your marketing strategy, marketing positioning or market segmentation techniques, call Stratique Marketing and Design on 0845 226 3095 for more information

Examples of a marketing strategy niche would be:
Lowest cost producer marketing strategy (Aldi )
Best in class (up-market) marketing strategy Rolls Royce, or Harrods
Best in class mid market) marketing strategy M&S Food
Most user friendly and trendy marketing strategy : Apple
The Ultimate Driving Machine marketing strategy (BMW)
Most reliable marketing strategy (VW in the 70’s and 80’s)
Most convenient (mass market ) marketing strategy: Don’t shop for it, Argos it.

Click here to see all of our marketing and design services

Stratique is a Midland based marketing agency and provides assistance with developing and implementing Marketing strategy and marketing plans.

More on what we do